Privacy Policy
Staple & Story: Privacy Policy
Last Updated: 9th April 2025
At Staple & Story, your privacy is important to us. This Privacy Policy outlines how we collect, use, and share your personal information when you visit or make a purchase from www.stapleandstory.co.uk (the "Site"). By using our Site, you agree to the terms described in this policy.
1. Information We Collect
When you visit our Site, we automatically collect certain information about your device. This includes your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the individual pages or products you view, the websites or search terms that referred you to us, and how you interact with our Site. This is known as “Device Information.” We collect this information using technologies such as cookies, log files, web beacons, tags, and pixels.
In addition, when you make a purchase or attempt to do so through our Site, we collect specific information from you. This includes your name, billing address, shipping address, payment details (such as credit or debit card information), email address, and phone number. This is referred to as “Order Information.” Together, Device Information and Order Information are referred to as “Personal Information” throughout this Privacy Policy.
2. How We Use Your Personal Information
We use your Order Information primarily to fulfill any orders placed through the Site. This includes processing your payment, arranging delivery, and providing you with order confirmations and customer service. Additionally, we may use this information to communicate with you, screen orders for potential risk or fraud, and—if in line with your preferences—provide you with information or advertising related to our products or brand.
We use Device Information to help us identify and prevent potential fraud and to improve and optimize our Site. This includes generating analytics about how our customers browse and interact with the Site and assessing the performance of our marketing campaigns.
3. Sharing Your Personal Information
We share your Personal Information with trusted third parties to help us operate our business and fulfill your orders. For example, we use Wix to host our online store and Google Analytics to understand how visitors use the Site. You can read more about how Google uses your personal information at: www.google.com/intl/en/policies/privacy.
We may also use third-party tools such as Meta (Facebook) Pixel, Google Ads, Klaviyo (for email marketing), and Microsoft Clarity (for website session analytics). These tools help us deliver a better customer experience and relevant advertising.
We do not sell or rent your personal information. However, we may share it to comply with legal obligations, respond to lawful requests, or protect our rights.
4. Behavioural Advertising
We may use your Personal Information to show you targeted advertisements or marketing communications we think may be of interest to you. You can opt out of targeted advertising by visiting the appropriate websites.
5. Do Not Track Signals
Please note that our Site’s data collection practices do not change in response to a Do Not Track signal from your browser.
6. Your Rights
If you are a UK or EU resident, you have the right to access the personal data we hold about you and to request that it be corrected, updated, or deleted. If you wish to exercise any of these rights, please contact us using the information provided below.
Please note that we process your information to fulfill contracts (such as an order placed through the Site) or to pursue legitimate business interests. Your data may be transferred outside of the UK or European Economic Area, including to the United States, to support our operations.
7. Data Retention
We will retain your Order Information for our records unless and until you ask us to delete it. This allows us to comply with legal obligations and provide ongoing customer support.
8. Changes to This Policy
We may update this Privacy Policy occasionally to reflect changes in our practices, or for legal, operational, or regulatory reasons. When we do, the “Last Updated” date at the top of this page will be revised. We encourage you to review this policy periodically.